What Fitness Business Owners Should Know About Luxury Wellness

Driven by technology, demographic changes, and evolving consumer goals, the fitness industry is in a constant state of transformation. One of the most recent trends playing out? While middle-market fitness businesses are struggling, low-end and high-end offerings are going strong. Here's a closer look at the latter, including why luxury wellness is an increasing priority for gym-goers and how fitness businesses can benefit from this trend. Read more