Building a Fitness Business That Endures - Part 4 of 4 - Marketing

An oft-quoted question ponders, “If a tree falls in a forest, and no one’s around to hear it, does it still make a sound?” While this concept is often applied as a philosophical puzzle, it is very relevant -- and much easier to answer, as it turns out -- when applied to your fitness business. Because the reality is that even the best fitness business in the world will fail if its marketing efforts aren’t reaching its target market. Read more

Four Absolutely Essential Metrics for Membership Retention

Managing membership retention for your fitness center business involves more effort and analysis than simply counting how many members you have now compared to how many members you had six months ago. The good news? Technology makes it easier than ever to understand whether your membership numbers are rising or falling, and how to take corrective action, if necessary. Wondering where to start? Here’s a closer look at four must-have metrics for maximizing your membership. Read more