Unveiling the Secrets to Boosting Membership Retention: A Guide for Frustrated Fitness Studio Owners

As a fitness studio owner, you're no stranger to the rollercoaster ride that is membership retention. It can be incredibly frustrating when members keep canceling or freezing their memberships month after month, leaving you with a feeling of constant uncertainty. However, before you throw in the towel, consider that there are strategies and approaches you can implement to tackle this challenge head-on. In this blog post, we will explore some valuable advice to help you improve member retention and create a thriving fitness community.

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Examples of Training with heart rate technology

We are going to cover four typical training scenarios that have differed goals to illustrate how to coach your clients using heart rate technology. Too often, people are either training too hard or not hard enough to reach their goals. With heart rate based training, you will eliminate this problem.
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Franchise Fitness Businesses Success Stories: What All Fitness Business Owners Can Learn from Them

While the fitness industry has always been competitive, today's fitness businesses face especially unique and pressing challenges. The ability to adapt and evolve is one characteristic that supports success. So is learning from the example of others -- particularly when it comes to understanding what works and what doesn't. The good news? Many fitness business owners are happy to share the strategies that have helped them grow their businesses. Here's a closer look at what three leading fitness business entrepreneurs have to say.Read more

Does Your Fitness Business Need A Customer Experience Audit?

“If you are not taking care of your customers, your competitor will.” Today’s fitness business members have more options than ever before when it comes to choosing a gym. So what makes them choose -- and stay with -- yours? It all comes down to the customer experience. Which begs the question: Is your fitness business delivering the customer experience you want it to? If not, your member recruitment and retention goals may be at risk. Read more

What All Gym Owners Should Know About Maximizing Facebook

Last year may not have been Facebook’s best. Think it’s all over for the social media titan? Think again. Proposed Kalev Leetaru for Forbes earlier this week, “Facebook’s continued growth reminds us: it’s now too big to #DeleteFacebook.” Quite the contrary, in fact. If 2018 proved anything, it’s that Facebook has some serious staying power. Read more