Finally Some Good News for the Fitness Industry

I think we can all agree that the fitness industry has had more than its share of bad news lately, so we need to celebrate the small victories when we can. While gyms and health clubs continue to bear much of the brunt of COVID-19 and the resulting social distancing requirements, recent research from Norway reveals optimistic findings: fitness facilities are not at a higher risk of spreading coronavirus -- as long as the proper health and safety precautions are in place. Read more

Six Tips for Growing Your Fitness Business with Social Media

Approximately 70 percent of Americans use social media to “connect with one another, engage with news content, share information and entertain themselves,” according to the latest figures on social media adoption from Pew Research Center. Even more noteworthy? This figure was just five percent in 2005. The takeaway for forward-thinking fitness businesses? If you’re not using social media, you’re missing out on a major opportunity to reach members and potential members. Read more

Build Your Fitness Business with Doctors' Referrals

Gyms and fitness centers are always looking for new ways to build and maintain fitness center membership. However, some fail to recognize some of the best avenues for doing so. One lesser-known approach with major potential? Doctor referrals. Here’s a closer look at this strategy, aimed not just at supporting your membership, but also at helping your members reach their health and wellness goals. Read more